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"Lightweight Journey Mapping: The Integration of Marketing and User ..."

Laura Dove, Stephen Reinach, Irwin Kwan (2016)

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DOI: 10.1145/2851581.2851608

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Laura Dove, Stephen Reinach, Irwin Kwan:
Lightweight Journey Mapping: The Integration of Marketing and User Experience through Customer Driven Narratives. CHI Extended Abstracts 2016: 880-888

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