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"Understanding The Factors Driving Consumers' Purchase Intention of Over ..."
Nermeen Mekawie, Aly Hany (2019)
- Nermeen Mekawie, Aly Hany:
Understanding The Factors Driving Consumers' Purchase Intention of Over The Counter Medications Using Social Media advertising In Egypt: (A Facebook advertising application for cold and Flu products). CENTERIS/ProjMAN/HCist 2019: 698-705
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