"Incorporating awareness and genetic-based viral marketing strategies to a ..."

Juan Francisco Robles, Manuel Chica, Oscar Cordón (2016)

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DOI: 10.1109/CEC.2016.7748346

access: closed

type: Conference or Workshop Paper

metadata version: 2020-12-29

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Juan Francisco Robles, Manuel Chica, Oscar Cordón:
Incorporating awareness and genetic-based viral marketing strategies to a consumer behavior model. CEC 2016: 5178-5185

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