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"Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming ..."
Matilda Holkkola et al. (2022)
- Matilda Holkkola, Jussi Nyrhinen, Markus Makkonen, Lauri Frank, Heikki Karjaluoto, Terhi-Anna Wilska:
Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices. Bled eConference 2022: 33
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