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"Is consumer perception of foreign online stores affected by the image of ..."

Vanessa Bracamonte, Hitoshi Okada (2015)

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DOI: 10.1145/2818869.2818923

access: closed

type: Conference or Workshop Paper

metadata version: 2022-02-10

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Vanessa Bracamonte, Hitoshi Okada:
Is consumer perception of foreign online stores affected by the image of the country? An experimental study among Japanese consumers. ASE BD&SI 2015: 7:1-7:6

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