"Towards the Development of CRM Capabilities for Leveraging Big Data Assets ..."

Katja Tiefenbacher, Sebastian Olbrich (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-07

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Katja Tiefenbacher, Sebastian Olbrich:
Towards the Development of CRM Capabilities for Leveraging Big Data Assets - A Conceptual Framework Derived from Literature. AMCIS 2016

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