"When Ad Is Selfie: The Effect of Selfie on the Effectiveness of Ad ..."

Yaobin Lu et al. (2015)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2018-08-10

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/amcis/LuWWYW15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/amcis/LuWWYW15
Yaobin Lu, Chuang Wang, Tailai Wu, Chen Yang, Jinlin Wan:
When Ad Is Selfie: The Effect of Selfie on the Effectiveness of Ad Endorsers in Social Media. AMCIS 2015

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.