"Investigating of In-app Advertising Features' Impact on Effective Clicks ..."

Xiaoyu Li, Xia Zhao, Lakshmi S. Iyer (2018)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2018-10-22

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/amcis/LiZI18
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/amcis/LiZI18
Xiaoyu Li, Xia Zhao, Lakshmi S. Iyer:
Investigating of In-app Advertising Features' Impact on Effective Clicks for Different Advertising Formats. AMCIS 2018

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.