"Referral Intention vs. Continuous Referral Intention: Incentive Mechanism ..."

Xu Li, Qiqi Jiang, Kanliang Wang (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-07-19

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  - conf/amcis/LiJW23
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Xu Li, Qiqi Jiang, Kanliang Wang:
Referral Intention vs. Continuous Referral Intention: Incentive Mechanism in Multi-tasking Social Referral Programs. AMCIS 2023

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