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"Does Content Relevance Lead to Positive Attitude toward Websites? ..."
Chunping Jiang et al. (2009)
- Chunping Jiang, Kai H. Lim, Yongqiang Sun, Jerry Zeyu Peng:
Does Content Relevance Lead to Positive Attitude toward Websites? Exploring the Role of Flow and Goal Specificity. AMCIS 2009: 727
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