"The Role of Regulatory Focus and Message Framing on Persuasion of ..."

Bong-Keun Jeong, Tom E. Yoon (2014)

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type: Conference or Workshop Paper

metadata version: 2014-07-02

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Bong-Keun Jeong, Tom E. Yoon:
The Role of Regulatory Focus and Message Framing on Persuasion of Anti-piracy Educational Campaigns. AMCIS 2014

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