"Understanding Consumers' Impulsive Buying Behavior in Social Commerce ..."

Samira Farivar, Yufei Yuan (2017)

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type: Conference or Workshop Paper

metadata version: 2017-05-23

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Samira Farivar, Yufei Yuan:
Understanding Consumers' Impulsive Buying Behavior in Social Commerce Platforms. AMCIS 2017

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