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"Meformer vs. Informer: Influencer type and Follower Behavioral Intentions."
Samira Farivar, Fang Wang, Yufei Yuan (2019)
- Samira Farivar, Fang Wang, Yufei Yuan:
Meformer vs. Informer: Influencer type and Follower Behavioral Intentions. AMCIS 2019
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