"The Consumer Online Purchase Decision: A Model of Consideration Set ..."

Neveen Farag, Michael D. Smith, Mayuram S. Krishnan (2003)

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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Neveen Farag, Michael D. Smith, Mayuram S. Krishnan:
The Consumer Online Purchase Decision: A Model of Consideration Set Formation and Buyer Conversion Rate Across Market Leaders and Market Followers. AMCIS 2003: 37

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