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"Are Kawaii Products Valuable to Chinese Customers?"

Pei-Luen Patrick Rau, Nan Qie, Chien-Wen Tung (2017)

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DOI: 10.1007/978-3-319-60495-4_28

access: closed

type: Conference or Workshop Paper

metadata version: 2023-11-12

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  dblp key:
  - conf/ahfe/RauQT17
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  - https://dblp.org/rec/conf/ahfe/RauQT17
Pei-Luen Patrick Rau, Nan Qie, Chien-Wen Tung:
Are Kawaii Products Valuable to Chinese Customers? AHFE (1) 2017: 258-265

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