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"B2B Marketing Method Adapted to Sales Improvement Through the ..."

Erika Galvez-Torres et al. (2020)

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DOI: 10.1007/978-3-030-50791-6_21

access: closed

type: Conference or Workshop Paper

metadata version: 2022-06-23

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  - conf/ahfe/Galvez-TorresCC20
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  - https://dblp.org/rec/conf/ahfe/Galvez-TorresCC20
Erika Galvez-Torres, Milagros Cruz-Alfaro, Carlos Cespedes-Blanco, Carlos Raymundo, Néstor Mamani-Macedo, Francisco Dominguez:
B2B Marketing Method Adapted to Sales Improvement Through the Implementation of ABC Classification Tool and Inbound Marketing in SMEs. AHFE (9) 2020: 167-173

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