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"Understanding Fashion Brand Awareness Using Eye-Tracking: The ..."

Pilar Contero-López et al. (2021)

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DOI: 10.1007/978-3-030-80094-9_51

access: closed

type: Conference or Workshop Paper

metadata version: 2021-08-25

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  - conf/ahfe/Contero-LopezTE21
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Pilar Contero-López, Carmen Torrecilla-Moreno, Carmen Escribá-Pérez, Manuel Contero:
Understanding Fashion Brand Awareness Using Eye-Tracking: The Mix-and-Match Approach. AHFE (18) 2021: 432-440

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