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"Causally motivated attribution for online advertising."

Brian Dalessandro et al. (2012)

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DOI: 10.1145/2351356.2351363

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-20

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  dblp key:
  - conf/adkdd/DalessandroPSP12
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  - https://dblp.org/rec/conf/adkdd/DalessandroPSP12
Brian Dalessandro, Claudia Perlich, Ori Stitelman, Foster J. Provost:
Causally motivated attribution for online advertising. AdKDD@KDD 2012: 7:1-7:9

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