"A Comparison of Buying Decision Patterns by Product Involvement: An ..."

Do Young Choi, Min Hee Hahn, Kun Chang Lee (2012)

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DOI: 10.1007/978-3-642-28493-9_5

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-21

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  - conf/aciids/ChoiHL12
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Do Young Choi, Min Hee Hahn, Kun Chang Lee:
A Comparison of Buying Decision Patterns by Product Involvement: An Eye-Tracking Approach. ACIIDS (3) 2012: 37-46

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