BibTeX record journals/tmis/LuZX16

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@article{DBLP:journals/tmis/LuZX16,
  author    = {Xianghua Lu and
               Xia Zhao and
               Ling Xue},
  title     = {Is Combining Contextual and Behavioral Targeting Strategies Effective
               in Online Advertising?},
  journal   = {{ACM} Trans. Management Inf. Syst.},
  volume    = {7},
  number    = {1},
  pages     = {1:1--1:20},
  year      = {2016},
  url       = {https://doi.org/10.1145/2883816},
  doi       = {10.1145/2883816},
  timestamp = {Tue, 06 Nov 2018 12:51:48 +0100},
  biburl    = {https://dblp.org/rec/bib/journals/tmis/LuZX16},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
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