BibTeX record journals/tmis/LuZX16

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@article{DBLP:journals/tmis/LuZX16,
  author       = {Xianghua Lu and
                  Xia Zhao and
                  Ling Xue},
  title        = {Is Combining Contextual and Behavioral Targeting Strategies Effective
                  in Online Advertising?},
  journal      = {{ACM} Trans. Manag. Inf. Syst.},
  volume       = {7},
  number       = {1},
  pages        = {1:1--1:20},
  year         = {2016},
  url          = {https://doi.org/10.1145/2883816},
  doi          = {10.1145/2883816},
  timestamp    = {Wed, 12 Aug 2020 10:28:52 +0200},
  biburl       = {https://dblp.org/rec/journals/tmis/LuZX16.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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