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BibTeX record journals/pajais/LiYL15
@article{DBLP:journals/pajais/LiYL15, author = {Yu{-}Wen Li and Shu{-}Min Yang and Ting{-}Peng Liang}, title = {Website Interactivity and Promotional Framing on Consumer Attitudes Toward Online Advertising: Functional versus Symbolic Brands}, journal = {Pac. Asia J. Assoc. Inf. Syst.}, volume = {7}, number = {2}, pages = {3}, year = {2015}, url = {https://aisel.aisnet.org/pajais/vol7/iss2/3}, timestamp = {Wed, 23 Oct 2019 19:23:25 +0200}, biburl = {https://dblp.org/rec/journals/pajais/LiYL15.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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