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BibTeX record journals/mktsci/TeruiBA11
@article{DBLP:journals/mktsci/TeruiBA11, author = {Nobuhiko Terui and Masataka Ban and Greg M. Allenby}, title = {The Effect of Media Advertising on Brand Consideration and Choice}, journal = {Mark. Sci.}, volume = {30}, number = {1}, pages = {74--91}, year = {2011}, url = {https://doi.org/10.1287/mksc.1100.0590}, doi = {10.1287/MKSC.1100.0590}, timestamp = {Thu, 14 May 2020 22:25:37 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/TeruiBA11.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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