BibTeX record journals/misq/DouLSZC10

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@article{DBLP:journals/misq/DouLSZC10,
  author       = {Wenyu Dou and
                  Kai H. Lim and
                  Chenting Su and
                  Nan Zhou and
                  Nan Cui},
  title        = {Brand Positioning Strategy Using Search Engine Marketing},
  journal      = {{MIS} Q.},
  volume       = {34},
  number       = {2},
  pages        = {261--279},
  year         = {2010},
  url          = {http://misq.org/brand-positioning-strategy-using-search-engine-marketing.html},
  timestamp    = {Fri, 15 May 2020 17:12:44 +0200},
  biburl       = {https://dblp.org/rec/journals/misq/DouLSZC10.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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