BibTeX record journals/mansci/NaikPS08

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@article{DBLP:journals/mansci/NaikPS08,
  author       = {Prasad A. Naik and
                  Ashutosh Prasad and
                  Suresh P. Sethi},
  title        = {Building Brand Awareness in Dynamic Oligopoly Markets},
  journal      = {Manag. Sci.},
  volume       = {54},
  number       = {1},
  pages        = {129--138},
  year         = {2008},
  url          = {https://doi.org/10.1287/mnsc.1070.0755},
  doi          = {10.1287/MNSC.1070.0755},
  timestamp    = {Sat, 30 Sep 2023 10:20:56 +0200},
  biburl       = {https://dblp.org/rec/journals/mansci/NaikPS08.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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