BibTeX record journals/jucs/KalampokisKTT16

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@article{DBLP:journals/jucs/KalampokisKTT16,
  author       = {Evangelos Kalampokis and
                  Areti Karamanou and
                  Efthimios Tambouris and
                  Konstantinos A. Tarabanis},
  title        = {Applying Brand Equity Theory to Understand Consumer Opinion in Social
                  Media},
  journal      = {J. Univers. Comput. Sci.},
  volume       = {22},
  number       = {5},
  pages        = {709--734},
  year         = {2016},
  url          = {http://www.jucs.org/jucs\_22\_5/applying\_brand\_equity\_theory},
  timestamp    = {Wed, 17 Feb 2021 08:59:12 +0100},
  biburl       = {https://dblp.org/rec/journals/jucs/KalampokisKTT16.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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