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BibTeX record journals/intr/YangLZJ18
@article{DBLP:journals/intr/YangLZJ18, author = {Yanwu Yang and Xin Li and Daniel Zeng and Bernard J. Jansen}, title = {Aggregate effects of advertising decisions: {A} complex systems look at search engine advertising via an experimental study}, journal = {Internet Res.}, volume = {28}, number = {4}, pages = {1079--1102}, year = {2018}, url = {https://doi.org/10.1108/IntR-10-2017-0377}, doi = {10.1108/INTR-10-2017-0377}, timestamp = {Mon, 05 Feb 2024 20:21:55 +0100}, biburl = {https://dblp.org/rec/journals/intr/YangLZJ18.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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