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BibTeX record journals/hmd/Froschle15a
@article{DBLP:journals/hmd/Froschle15a, author = {Hans{-}Peter Fr{\"{o}}schle}, title = {Lis, Bettina; Korchmar, Simon: Digitales Empfehlungsmarketing. Konzeption, Theorien und Determinanten zur Glaubw{\"{u}}rdigkeit des Electronic Word-of-Mouth {(EWOM)}}, journal = {{HMD} Prax. Wirtsch.}, volume = {52}, number = {2}, pages = {314--315}, year = {2015}, url = {https://doi.org/10.1365/s40702-015-0131-7}, doi = {10.1365/S40702-015-0131-7}, timestamp = {Thu, 25 Jun 2020 21:30:14 +0200}, biburl = {https://dblp.org/rec/journals/hmd/Froschle15a.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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