BibTeX record journals/eswa/Soguero-RuizGMMR12a

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@article{DBLP:journals/eswa/Soguero-RuizGMMR12a,
  author       = {Cristina Soguero{-}Ru{\'{\i}}z and
                  Francisco Javier Gimeno{-}Blanes and
                  Inmaculada Mora{-}Jim{\'{e}}nez and
                  Mar{\'{\i}}a Pilar Mart{\'{\i}}nez{-}Ruiz and
                  Jos{\'{e}} Luis Rojo{-}{\'{A}}lvarez},
  title        = {On the differential benchmarking of promotional efficiency with machine
                  learning modelling {(II):} Practical applications},
  journal      = {Expert Syst. Appl.},
  volume       = {39},
  number       = {17},
  pages        = {12784--12798},
  year         = {2012},
  url          = {https://doi.org/10.1016/j.eswa.2012.04.035},
  doi          = {10.1016/J.ESWA.2012.04.035},
  timestamp    = {Thu, 23 Jun 2022 19:59:43 +0200},
  biburl       = {https://dblp.org/rec/journals/eswa/Soguero-RuizGMMR12a.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}