BibTeX record journals/dss/OlsonC12

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@article{DBLP:journals/dss/OlsonC12,
  author       = {David L. Olson and
                  Bongsug Chae},
  title        = {Direct marketing decision support through predictive customer response
                  modeling},
  journal      = {Decis. Support Syst.},
  volume       = {54},
  number       = {1},
  pages        = {443--451},
  year         = {2012},
  url          = {https://doi.org/10.1016/j.dss.2012.06.005},
  doi          = {10.1016/J.DSS.2012.06.005},
  timestamp    = {Thu, 20 Feb 2020 17:55:55 +0100},
  biburl       = {https://dblp.org/rec/journals/dss/OlsonC12.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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