BibTeX record journals/chb/MullerC19

download as .bib file

@article{DBLP:journals/chb/MullerC19,
  author       = {Johannes M{\"{u}}ller and
                  Fabian Christandl},
  title        = {Content is king - But who is the king of kings? The effect of content
                  marketing, sponsored content {\&} user-generated content on brand
                  responses},
  journal      = {Comput. Hum. Behav.},
  volume       = {96},
  pages        = {46--55},
  year         = {2019},
  url          = {https://doi.org/10.1016/j.chb.2019.02.006},
  doi          = {10.1016/J.CHB.2019.02.006},
  timestamp    = {Tue, 18 Feb 2020 09:56:07 +0100},
  biburl       = {https://dblp.org/rec/journals/chb/MullerC19.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.