BibTeX record journals/bdr/FanLZ15

download as .bib file

@article{DBLP:journals/bdr/FanLZ15,
  author    = {Shaokun Fan and
               Raymond Y. K. Lau and
               J. Leon Zhao},
  title     = {Demystifying Big Data Analytics for Business Intelligence Through
               the Lens of Marketing Mix},
  journal   = {Big Data Research},
  volume    = {2},
  number    = {1},
  pages     = {28--32},
  year      = {2015},
  url       = {https://doi.org/10.1016/j.bdr.2015.02.006},
  doi       = {10.1016/j.bdr.2015.02.006},
  timestamp = {Mon, 05 Jun 2017 20:50:00 +0200},
  biburl    = {https://dblp.org/rec/bib/journals/bdr/FanLZ15},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
a service of Schloss Dagstuhl - Leibniz Center for Informatics