BibTeX record conf/whiceb/WuLTYC16

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@inproceedings{DBLP:conf/whiceb/WuLTYC16,
  author       = {Yuchen Wu and
                  Hongxia Lu and
                  Ying Tan and
                  Qian Yang and
                  Xiang Cheng},
  title        = {Research on Experiential Marketing Strategy Based on the Sale of Baking
                  Products},
  booktitle    = {The 15th Wuhan International Conference on E-Business, {WHICEB} 2016,
                  Wuhan, China, 2016},
  pages        = {66},
  publisher    = {Association for Information Systems},
  year         = {2016},
  url          = {http://aisel.aisnet.org/whiceb2016/66},
  timestamp    = {Wed, 09 Nov 2016 13:32:25 +0100},
  biburl       = {https://dblp.org/rec/conf/whiceb/WuLTYC16.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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