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BibTeX record conf/smsociety/SmithHAH16
@inproceedings{DBLP:conf/smsociety/SmithHAH16, author = {Donna Smith and {\'{A}}ngel Hern{\'{a}}ndez{-}Garc{\'{\i}}a and {\'{A}}ngel Francisco Agudo{-}Peregrina and Joseph F. Hair Jr.}, title = {Social Network Marketing: {A} Segmentation Approach to Understanding Purchase Intention}, booktitle = {Proceedings of the 7th 2016 International Conference on Social Media {\&} Society, SMSociety 2016, London, UK, July 11 - 13, 2016}, pages = {20:1--20:10}, publisher = {{ACM}}, year = {2016}, url = {https://doi.org/10.1145/2930971.2930992}, doi = {10.1145/2930971.2930992}, timestamp = {Tue, 01 Jan 2019 17:11:05 +0100}, biburl = {https://dblp.org/rec/conf/smsociety/SmithHAH16.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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