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BibTeX record conf/mindtrek/CvijikjM11
@inproceedings{DBLP:conf/mindtrek/CvijikjM11, author = {Irena Pletikosa Cvijikj and Florian Michahelles}, editor = {Artur Lugmayr and Helj{\"{a}} Franssila and Christian Safran and Imed Hammouda}, title = {Understanding social media marketing: a case study on topics, categories and sentiment on a Facebook brand page}, booktitle = {Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011, Tampere, Finland, September 28-30, 2011}, pages = {175--182}, publisher = {{ACM}}, year = {2011}, url = {https://doi.org/10.1145/2181037.2181066}, doi = {10.1145/2181037.2181066}, timestamp = {Tue, 06 Nov 2018 16:58:05 +0100}, biburl = {https://dblp.org/rec/conf/mindtrek/CvijikjM11.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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