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BibTeX record conf/kdd/ChengZAMZZN12
@inproceedings{DBLP:conf/kdd/ChengZAMZZN12, author = {Haibin Cheng and Roelof van Zwol and Javad Azimi and Eren Manavoglu and Ruofei Zhang and Yang Zhou and Vidhya Navalpakkam}, editor = {Qiang Yang and Deepak Agarwal and Jian Pei}, title = {Multimedia features for click prediction of new ads in display advertising}, booktitle = {The 18th {ACM} {SIGKDD} International Conference on Knowledge Discovery and Data Mining, {KDD} '12, Beijing, China, August 12-16, 2012}, pages = {777--785}, publisher = {{ACM}}, year = {2012}, url = {https://doi.org/10.1145/2339530.2339652}, doi = {10.1145/2339530.2339652}, timestamp = {Tue, 12 Jul 2022 15:45:02 +0200}, biburl = {https://dblp.org/rec/conf/kdd/ChengZAMZZN12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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