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BibTeX record conf/icmb/BuchingerRB13
@inproceedings{DBLP:conf/icmb/BuchingerRB13, author = {Uschi Buchinger and Heritiana Ranaivoson and Pieter Ballon}, title = {From Loyalty Points to Virtual Currencies: Expanding Loyalty Schemes for Mobile Platforms}, booktitle = {12th International Conference on Mobile Business, {ICMB} 2013, Berlin, Germany, 10-13 June 2013}, pages = {9}, publisher = {Association for Information Systems}, year = {2013}, url = {http://aisel.aisnet.org/icmb2013/9}, timestamp = {Tue, 08 Apr 2014 18:03:15 +0200}, biburl = {https://dblp.org/rec/conf/icmb/BuchingerRB13.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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