BibTeX record conf/icis/HanGKP14

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@inproceedings{DBLP:conf/icis/HanGKP14,
  author       = {Yoon Han and
                  Khim Yong Goh and
                  Seung Hyun Kim and
                  Tuan Quang Phan},
  editor       = {Michael D. Myers and
                  Detmar W. Straub},
  title        = {The Effect of Repeated Ad Exposure and Physical Avoidance on Consumers'
                  Mobile Ad Response},
  booktitle    = {Proceedings of the International Conference on Information Systems
                  - Building a Better World through Information Systems, {ICIS} 2014,
                  Auckland, New Zealand, December 14-17, 2014},
  publisher    = {Association for Information Systems},
  year         = {2014},
  url          = {http://aisel.aisnet.org/icis2014/proceedings/EBusiness/29},
  timestamp    = {Sat, 13 May 2023 00:07:17 +0200},
  biburl       = {https://dblp.org/rec/conf/icis/HanGKP14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}