BibTeX record conf/icis/GerardsSAIP11

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@inproceedings{DBLP:conf/icis/GerardsSAIP11,
  author       = {Marcus Gerards and
                  Florian Siems and
                  David Antons and
                  Christoph Ihl and
                  Frank Thomas Piller},
  editor       = {Dennis F. Galletta and
                  Ting{-}Peng Liang},
  title        = {Configurator-Based Product Choice in Online Retail - Transferring
                  mass customization thinking to services in retail},
  booktitle    = {Proceedings of the International Conference on Information Systems,
                  {ICIS} 2011, Shanghai, China, December 4-7, 2011},
  publisher    = {Association for Information Systems},
  year         = {2011},
  url          = {http://aisel.aisnet.org/icis2011/proceedings/humanbehavior/12},
  timestamp    = {Mon, 16 Jan 2012 17:32:55 +0100},
  biburl       = {https://dblp.org/rec/conf/icis/GerardsSAIP11.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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