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BibTeX record conf/amcis/GweeC13
@inproceedings{DBLP:conf/amcis/GweeC13, author = {Michelle Y. T. Gwee and Klarissa Ting{-}Ting Chang}, title = {Effects of Persuasive Claims on Desirability and Impulse Purchase Behavior}, booktitle = {19th Americas Conference on Information Systems, {AMCIS} 2013, Chicago, Illinois, USA, August 15-17, 2013}, publisher = {Association for Information Systems}, year = {2013}, url = {http://aisel.aisnet.org/amcis2013/eBusinessIntelligence/GeneralPresentations/21}, timestamp = {Tue, 25 Nov 2014 13:16:05 +0100}, biburl = {https://dblp.org/rec/conf/amcis/GweeC13.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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