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David J. Reibstein

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2010 – 2019

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2016
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Yogesh V. Joshi, David J. Reibstein, Z. John Zhang:
Turf Wars: Product Line Strategies in Competitive Markets. Mark. Sci. 35(1): 128-141 (2016)

2000 – 2009

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2009
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Yogesh V. Joshi, David J. Reibstein, Z. John Zhang:
Optimal Entry Timing in Markets with Social Influence. Manag. Sci. 55(6): 926-939 (2009)

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