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Ruchi Payal

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2024
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Ruchi Payal, Nitika Sharma, Yogesh K. Dwivedi:
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform. Electron. Commer. Res. Appl. 65: 101381 (2024)

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