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Uma Pricilda Jaidev

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2023
[j2]
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  dblp key:
  - journals/ijebr/AmarnathJ23
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  - https://dblp.org/rec/journals/ijebr/AmarnathJ23
Debora Dhanya Amarnath, Uma Pricilda Jaidev:
Personality and Psychological Predictors of Instagram Personalized Ad Avoidance. Int. J. E Bus. Res. 19(1): 1-22 (2023)
2019
[j1]
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  - journals/ijesma/AJ19
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Debora Dhanya A, Uma Pricilda Jaidev:
Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising. Int. J. E Serv. Mob. Appl. 11(4): 39-55 (2019)

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