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Ruijiao (Rachel) Yang

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Conference and Workshop Papers

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2013
[c4]
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Soussan Djamasbi, Adrienne Hall Phillips, Ruijiao (Rachel) Yang:
An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices. AMCIS 2013
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Soussan Djamasbi, Adrienne Hall Phillips, Ruijiao (Rachel) Yang:
SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y. HCI (7) 2013: 259-268
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Soussan Djamasbi, Adrienne Hall Phillips, Ruijiao (Rachel) Yang:
Search Results Pages and Competition for Attention Theory: An Exploratory Eye-Tracking Study. HCI (13) 2013: 576-583
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Adrienne Hall Phillips, Ruijiao (Rachel) Yang, Soussan Djamasbi:
Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages. HICSS 2013: 1563-1568

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