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Brian Wansink

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affiliation (former): Cornell University, Ithaca, USA
award (2007): Ig Nobel Prize

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2010 – 2019

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2012
[j1]
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Ram C. Rao, Brian Wansink, Sanjay Jain:
Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain. Mark. Sci. 31(1): 52-58 (2012)

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