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Ram Bezawada
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2010 – 2019
- 2015
- [j3]Vijay Ganesh Hariharan, Ram Bezawada
, Debabrata Talukdar
:
Aggregate Impact of Different Brand Development Strategies. Manag. Sci. 61(5): 1164-1182 (2015) - 2013
- [j2]Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada
:
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. Inf. Syst. Res. 24(1): 108-127 (2013) - 2012
- [j1]Karthik Sridhar, Ram Bezawada
, Minakshi Trivedi:
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets. Mark. Sci. 31(4): 668-688 (2012)
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