How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach.

Sat, 01 Jan 2022 00:00:00 +0100

Xinyan Zhao , Yi-Ru Regina Chen:
How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach. Comput. Hum. Behav. 131: 107208 (2022)