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Wen-Yu Chiang

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Journal Articles

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2019
[j7]
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  - journals/kybernetes/Chiang19
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Wen-Yu Chiang:
Establishing high value markets for data-driven customer relationship management systems. Kybernetes 48(3): 650-662 (2019)
2018
[j6]
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Wen-Yu Chiang:
Identifying high-value airlines customers for strategies of online marketing systems: An empirical case in Taiwan. Kybernetes 47(3): 525-538 (2018)
2017
[j5]
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Wen-Yu Chiang:
Discovering customer value for marketing systems: an empirical case study. Int. J. Prod. Res. 55(17): 5157-5167 (2017)
2014
[j4]
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  - journals/ijict/Chiang14
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Wen-Yu Chiang:
A new procedure of market segmentation for dynamic CRM systems: a case study of airlines in Taiwan. Int. J. Inf. Commun. Technol. 6(3/4): 422-430 (2014)
2013
[j3]
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  - journals/widm/Chiang13
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Wen-Yu Chiang:
Applying data mining on customer relationship management system for leisure coffee-shop industry: a case study in Taiwan. WIREs Data Mining Knowl. Discov. 3(2): 129-139 (2013)
2012
[j2]
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  - journals/intr/Chiang12
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Wen-Yu Chiang:
To establish online shoppers' markets and rules for dynamic CRM systems: an empirical case study in Taiwan. Internet Res. 22(5): 613-625 (2012)
2011
[j1]
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Wen-Yu Chiang:
To mine association rules of customer values via a data mining procedure with improved model: An empirical case study. Expert Syst. Appl. 38(3): 1716-1722 (2011)

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