Kai S. Koong

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

◀ ▶ joint publications with Jian Mou

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Publications

2021
[j40]
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Wenlong Zhu, Jian Mou, Kai S. Koong:
Exploring brand extension evaluation in the mobile internet environment. Int. J. Mob. Commun. 19(3): 327-344 (2021)
2019
[j39]
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Lijuan Huang, Jian Mou, Kai S. Koong, Yueping Du:
An investigation of perceived value dimensions: implications for mobile marketing research. Int. J. Mob. Commun. 17(6): 641-681 (2019)

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