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Sulin Ba
Publications
- 2020
- [j33]Xianghua Lu, Shu He, Shaohua Lian, Sulin Ba, Junjie Wu:
Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions. Decis. Support Syst. 137: 113368 (2020) - 2018
- [j31]Xianghua Lu, Chee Wei Phang, Sulin Ba, Xinlin Yao:
Know who to give: Enhancing the effectiveness of online product sampling. Decis. Support Syst. 105: 77-86 (2018) - 2017
- [j28]Xinlin Yao, Xianghua Lu, Chee Wei Phang, Sulin Ba:
Dynamic sales impacts of online physical product sampling. Inf. Manag. 54(5): 599-612 (2017) - 2016
- [j27]Lei Huang, Xianghua Lu, Sulin Ba:
An empirical study of the cross-channel effects between web and mobile shopping channels. Inf. Manag. 53(2): 265-278 (2016) - 2015
- [c10]Sulin Ba, Xinxin Li, Xianghua Lu:
One size does not fit all: the differential impact of online reviews. AMCIS 2015 - 2014
- [j26]Lihua Huang, Sulin Ba, Xianghua Lu:
Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control. ACM Trans. Manag. Inf. Syst. 5(1): 4:1-4:23 (2014) - [c9]Xinlin Yao, Xianghua Lu, Chee Wei Phang, Lihua Huang, Sulin Ba:
Administering and Capitalizing on Product Sampling in an Online Context. PACIS 2014: 97 - 2013
- [j22]Xianghua Lu, Sulin Ba, Lihua Huang, Yue Feng:
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews. Inf. Syst. Res. 24(3): 596-612 (2013)
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