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BibTeX record journals/ijeb/TurnbullB08
@article{DBLP:journals/ijeb/TurnbullB08, author = {Don Turnbull and Laura Frances Bright}, title = {Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level}, journal = {Int. J. Electron. Bus.}, volume = {6}, number = {2}, pages = {149--171}, year = {2008}, url = {https://doi.org/10.1504/IJEB.2008.018070}, doi = {10.1504/IJEB.2008.018070}, timestamp = {Thu, 16 Jul 2020 16:41:29 +0200}, biburl = {https://dblp.org/rec/journals/ijeb/TurnbullB08.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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